The Wilmington Blue Rocks announced Tuesday that after months of focus groups and market research, they will be replacing their beloved mascot Mr. Celery with their new mascot: a large blue rock.
Just a rock. No costume. No anthropomorphization. Just a blue-painted rock from Brandywine Park sitting on a dolly that staff members wheel around Frawley Stadium.
"We really wanted to get back to our roots," explained team president Chris Kemple. "What's more 'Blue Rocks' than an actual blue rock? This is truth in advertising."
Fans have expressed confusion and concern. "My son wanted a photo with the mascot," reported parent David Martinez. "They wheeled out a rock. A painted rock. He cried. This is the worst mascot decision since the 76ers tried to make a dog named Franklin happen."
The rock weighs approximately 40 pounds and requires two staff members to transport it. It does not wave, dance, or interact with fans in any way. At Thursday's game, it was stationed behind home plate, where it reportedly "just sat there menacingly."
When asked if the mascot would participate in between-inning games or community events, Kemple said the rock "brings a certain gravitas" and "doesn't need to pander." The team is also considering launching a social media campaign: #RockSolid.
Former mascot Mr. Celery released a statement saying he was "disappointed but not surprised" and wished the rock "all the best, though I'm not sure how one wishes success to an inanimate object."
As of press time, the Blue Rocks were considering adding googly eyes to the rock after attendance dropped 23% at the first game featuring the new mascot.